Analytics in People Science is Ostrich with head in sand
Analytics in People Science is Ostrich with head in sand Analytics driving precision in prediction and control has been immensely successful in proving its effectiveness across various fields of science and study, almost every. Hence, the obvious tendency to look at and aim for analytics or artificial intelligence to act as guiding path on achieving predictability leading to control over people behaviour. However, people science is different from other, so called, ‘materialistic science’. ‘Enlightenment Effect’, a term from organisational behavioural science which describes how different patterns or theories observed and identified about people behaviour instantly change the behaviour. Elaborating briefly, if we are to observe a group of people and share details about their behaviour patterns observed, as soon as they become ‘aware’ of the patterns, those patterns are either avoided or amplified depending upon the ‘values’ of individuals and group as a whole. In either cas...